How to Teach Language Through Poetry Free Essays

The utilization of writing in the EFL homeroom through three alternate points of view. Investigating verse as a solid alternative.. We will compose a custom exposition test on Step by step instructions to Teach Language Through Poetry or then again any comparable theme just for you Request Now More often than not writing is for the most part identified with perusing and composing, however it might assume the equivalent important job in showing talking and tuning in on the off chance that we structure inventive exercises. Instructors can utilize writing in the study hall for various purposes, for example, perusing so anyone might hear and performing a sonnet, showing articulation, and numerous different exercises. There are numerous favorable circumstances of utilizing writing in the EFL study hall. To discuss the general points of interest of writing can be an expansive methodology in this manner; we won't center around them. Rather, we will examine the advantages from three alternate points of view: writing as real and legitimate material, as a decent language source and as a scaffold to get the student intrigued and furthermore, we will make reference to verse as a solid choice to create students’ aptitudes. MATERIAL Literature is valid material that makes understudies travel to remote nations and incredible universes. This keeps our understudies roused and advances positive mentality toward learning. Sonnets, books, and stories can carry incredible enthusiastic reactions to the homeroom. Moreover, understudies can relate their own genuine lives to the accounts they read. Abstract writings help EFL understudies to improve language learning. Be that as it may, writing without anyone else isn't sufficient; educators need to utilize creative methods for incorporating writing work with language instructing. It is additionally important to bring persuading system and to pick the correct material to keep understudies intrigued. Language is the most noticeable element of writing. Through writing understudies find out about grammar and talk, various structures, capacities, and the various methods of associating thoughts, all these assistance understudies to build up their composition, tuning in, perusing and talking abilities. As they use writing they find out about language structure without seeing, this assists with building up their informative ability, what as we probably am aware, is a definitive point of English learning. Student In the homeroom the utilization of writing urges students to get included ith the tales they peruse or hear; the comprehension of the words turns out to be less significant as they engage in attempting to make sense of what's going on with a character or the finish of a story. Understudies may likewise like utilizing writing if the exercises are situated towards delight and inventiveness as opposed to remembering or adhering to linguistic principles. Writing can be viewed as the scaffold between the student and the way of life o f the individuals whose language they are examining; so as to get the students inspired by the way of life, we need to deliberately choose the scholarly messages as per their inclinations and level of appreciation. For what reason DO WE USE POETRY WITH THE LANGUAGE LEARNER? Verse is a short bit of inventive composition, of an individual sort and spread out in lines. In this sense, verse is a result of the language and a device to show it, an apparatus to instruct linguistic pieces of information and an item when understudies make a structure of any subject. A large portion of the sonnets incorporate analogies. Understudies can utilize intellectual abilities by making correlations between two distinct things and finding their likenesses. The hyperboles utilized in verse, for example, illustrations, comparisons and exemplifications help understudies to have a superior comprehension of the utilization of language in an oblivious manner. Verse is a path for educating and learning fundamental aptitudes. It very well may be utilized as a pleasant and a compensating apparatus with the properties of rhyming and cadence. It encourages understudies to effortlessly learn with the supra-segmental part of the objective language, for example, stress, pitch, sound. Utilizing verse while training English can have numerous advantages: * It supports exploratory writing. * It assists understudies with acknowledging sounds words and examples. * It creates phonic abilities. * It makes understudies express emotions and assessments. * It furnishes an extraordinary chance to play with language. It strengthens the capacity to think and to explore different avenues regarding students’ comprehension of the world. * It assists with procuring jargon, innovativeness and creative mind. * it uncovers, rehashes, strengthens and confirms those things which we believe are valid. * It allows to find and investigate the utilization of the lan guage. * It creates synergistic exercises (pair and gathering work). Verse and the four aptitudes We can build up the four aptitudes while utilizing verse: Poems are a great idea to strengthen punctuation structures and to improve composing capacities, bringing out inventiveness and musicality in the study hall since understudies need to utilize their creative mind to compose. Additionally, sonnets help to create oral and intellectual abilities. They ought to be perused so anyone might hear to fortify the student’s phonemic mindfulness, phonics, familiarity, and jargon just as to hone their responsive language abilities by getting the hang of rhyming, sounds, stresses, delays, similar sounding word usage and syllables. Thoughts for utilizing verse in the homeroom * Discussing the topic of a sonnet and working out close to home encounters identified with the topic. * Deducing implications from the unique circumstance. * Completing a summarization of a sonnet (cloze-style). * Choosing the best rework among a couple. Anticipating what’s coming next subsequent to perusing just each section in turn. * Ordering scrambled verses or lines in the right arrangement. * Rewriting a piece of a sonnet in one’s own words and thoughts to offer various messages. * Filling a discarded word, expression, or line comparable to its unique circumstance. * Di scussing likenesses and contrasts between sonnets of a similar subject or topic. * Identifying any aural or melodic characteristics in the sonnet (rhyme, similar sounding word usage, and comparison). * Reading out loud sonnets (choral perusing) and making a tune. This shows sounds and stress. Utilizing visuals pictures, for example, artistic creations to assist understudies with imagining settings, verifiable periods, and so on * Imitating o spoof the style of sonnet. * Acting the sonnet: emulate, pretend, execution, and so forth * Making a companion or gathering creation, composing together. Helpful Web locales www. readwritethink. organization/exercises/lesson_view. asp? id=391 www. poetryteachers. comh www. poetry4kids. com www. poetryzone. co. uk www. michellehenry. fr/sonnets. htm www. poemhunter. com www. tooter4kids. com/homeroom/poetry_in_the_esl_classroom. htm www. teachingenglish. organization. uk/think/writing/poems_prod. html http://www. youtube. com/client/b4uguy#g/u Co nclusions Using verse in the homeroom is an extraordinary device, yet we can't overlook that we need to pick the correct material, so understudies can augment their learning. It must be fascinating and sufficient for every understudy level, finding out about new things is normally intriguing for understudies. Students will profit by writing; we are dependable of placing in contact our understudies with material that gets their advantage, so they need to peruse and listen more, which turns out in further and more extravagant learning. Additionally, it can make open doors for individual articulation just as strengthen student? s information on lexical and linguistic structure allowing the chance to build up their open and subjective abilities. Numerous instructors feel that remembering verse for the EFL homeroom can be a substantial and pointless work. Notwithstanding, we have broke down a portion of the advantages that working with verse can bring to the learning procedure. Additionally, we pointed that it is helpful as well as, understudies can have some good times on the off chance that we pick the right exercises and sonnets. Step by step instructions to refer to How to Teach Language Through Poetry, Essay models

Indus Valley Civilization

Distinguish and dissect the standards essential for a network of individuals to be described as a human progress by looking into how well the social orders of the Indus River Valley and the Huanghe (Shang Dynasty) River Valley meet the measures. Utilize the Persianâ charts to control your relative investigation of these similitudes and contrasts. The term development alludes to a mind boggling human culture, in which individuals live in gatherings of settled abodes. Development and decay of civic establishments relied upon a few characteristics, for example, complex government, religion, and strict customs, nearness of setting up and account keeping, propelled science and innovation, progressed imaginative and scholarly abilities, city arranging and amazing structures, division of social classes, and specialization of work. The Huanghe River Valley (China) could be described as a human advancement. This early progress had one ruler (Shang) that directed water system. They adulated the god like rulers of early civic establishments beginning with P’anku. Haunghe River Valley framed a letter set dependent on ideographic images. The utilization of putting down permitted them to account part certainty and part fiction information on early lords. Aesthetically, the Chinese underscored fragile structures. Shang administered and developed some amazing tombs and royal residences. The Indus River Valley shared numerous attributes of a human advancement. This human advancement had political thoughts and strict perspectives joined with Indo-European vagrants. The Indus River Valley built up their own letters in order (Harappan), which was rarely deciphered. Indians pride turned into a significant piece of their fundamental character. In general, the Huanghe and Indus River Valley had characteristics that could portray them as human advancements. Despite the fact that there were contrasts, it was as yet viewed as a mind boggling human culture in which individuals lived in gatherings of settled residences.

Must-Read Black Feminist Literature

Must-Read Black Feminist Literature Lets pay homage to the pioneering black women who were magical before the inspiration of the hashtag, and to those among us today whose sharp use of words continue to illuminate and provoke. Here are a few texts (merely a drop in the bucket) of black feminist literature to ponder for International Womens Day. If you dont see your favorite here, share it! Aint I A Woman: Black Women and Feminism by bell hooks This groundbreaking, classic, required reading for feminists, regardless of race, yet uniquely speaking to the black woman experience this book sits at the top of the Black Feminist Literature list. We Should All Be Feminists by Chimamanda Ngozi Adichie Adichie is inarguably one of the greatest minds and voices of our time. This book, a printed version of a TED Talk speech Adichie delivered is as concise as it is necessary. It has received due praise, been sampled on a  Beyoncé  single, and remains a fixture on any reputable feminist lit syllabus. If you havent read this by now, you are out of excuses read it today. The Light of Truth: Writings of an Anti-Lynching Crusader by Ida B. Wells Ms. Wells may not have called herself a feminist, but her stance against violence, her pursuit of truth, and her unwavering ability to use journalism and activism to combat racism and sexism places her amongst the great feminists of history. She was a suffragist as well as fighting to end violence against African Americans her writing, written in the early 1900s is still relevant today. Sister Citizen: Shame, Stereotypes, and Black Women in America  by Melissa Harris Perry  Perry provides an in-depth analysis into the complexities and nuances of how black women see themselves juxtaposed with how they are seen in society. Using literature and political theory, Perry has created a monumental must read work. You Cant Touch My Hair: And Other Things I Still Have to Explain by Phoebe Robinson Comedian, actress, feminist, and writer gives an insightful and hilarious portrait of a young black womans journey today. Bad Feminist: Essays by Roxane Gay This collection of essays explores the tumultuous relationship Gay has with the term feminist as well as what the word may or may not imply. She examines race, sexuality, and popular culture with wit and candor, and shares deeply personal experiences and how they inform her beliefs. The Women of Brewster Place by Gloria Naylor This work of fiction is about strong women who are the pillars of a dilapidated housing development. Surviving and thriving together, the women both heal and hurt one another as they navigate the throws of urban life. Redefining Realness: My Path to Womanhood, Identity, Love So Much More by Janet Mock This haunting and inspiring memoir is a must read. Mock, an author, advocate, and TV host, describes her experiences as a transgender  black woman  dealing with harsh socioeconomic realities, abuse, and family dysfunction. Mock examines gender, homophobia, race, and class in this necessary read. What are your recommendations for black feminist literature? This post is part of our International Women’s Day celebration. See all the posts here. Also In This Story Stream To Reach The Farthest Sea Double Erasure: Latin American Women Writers 5 Books by Queer Women Books for the Jewish Feminist 5 Latin American Women Authors to Read Right Now Welcome to International Womens Day 2017 at Book Riot Romance Without Feminism is No Longer an Option Flaunt Your Lady Love, Book Fetish Style Feminist Middle Grade Books Madonna and the Madwoman: On the Women of Jose Rizals Classic Noli Me Tangere 5 Women of Color Who Are Changing The World For The Better Fiction That Breaks Sexist and Racist Stereotypes On Writing as a Woman 4 French Feminist Writers Celebrating Women View all international women's day 2017 posts-->

Adult Punishment On Recidivism For Juvenile Offenders

Adult Punishment Impacts on Recidivism for Juvenile Offenders INTRODUCTION Recidivism is a crucial aspect in criminology and its occurrence threatens peace, dunning the offender as a criminal. It is important that punishment aims at minimizing the repetitiveness of committing crimes among individuals despite their age. A criminal activity among the young population, precisely children, has been on the rise and thus the need for a deterrent. The introduction of adult punishment for juvenile offenders is a cognitive behavior approach, which is aimed at ensuring that children are afraid of committing crimes owing to their understanding of expected punishment. The adult punishment accorded to children depicts what they may end up getting for continued behavior (Arya, 2010). This, therefore, acts as a major deterrent to commenting crime, precisely in regards to recidivism. The introduction of this law has played a major role in discouraging criminal behavior among individuals with the fear of being incriminated and ending up in jail. The introduction of adu lt punishment, therefore, has had a profound impact on the deterrence of criminal activities, specifically among children, who probably do not understand the consequences of their actions. The aim of this paper is to elucidate the vitality of application of adult punishment to juvenile offenders, and how it impacts recidivism. Through the conduction of a secondary research, the paper aims at offering factual analysisShow MoreRelatedIncarceration Of Youth And Its Effects On Reducing Crime Essay1750 Words   |  7 Pagescrime. Incarcerating youth have posed greater problems such as expenses, limited education, lack of employment, and effect on juveniles’ mental and physical well-being. In today’s society there has been an increase in the crimes committed by juveniles. Most juveniles have underlining factors that have caused them to choose this type of lifestyle. Many children in the juvenile system have come from impoverish stricken neighborhoods and are festered with gang activity which has made them a product ofRead MoreJuvenile Delinquency And Juvenile Criminal Justice System1475 Words   |  6 PagesIntroduction: Juvenile delinquency is an ever growing issue in the United States, according to the Office of Juvenile Justice and Delinquency Prevention, â€Å"In 2012, there were 3,941 arrests for every 100,000 youths ages 10 through 17 in the United States† (OJJDP, 2014). The way juveniles are treated in the criminal justice system is very different than the way adults are. In 1899, in Cook County, Illinois, the first juvenile justice system in the country was founded. This established an alternativeRead MoreThe On The Juvenile Justice System Essay1236 Words   |  5 PagesPerkins vote against the proposed amendments to the Juvenile Act. Part A Although public safety is both a legitimate and justifiable concern, the proposed changes to the purposes clause would go against the primary purpose of the juvenile justice system, rehabilitation and treatment as opposed to punishment. During the 19th century, the American legal system tended to treat juveniles who violated the criminal law much as it did adult offenders. Consequently, if courts found children criminally responsibleRead MoreJuvenile Corrections Essay1667 Words   |  7 Pages| Juvenile Corrections | The History, Recidivism Rates, and What Works | | Gina Pardue | Corrections - SPEA J331Dr. Robert Ramsey | 12/12/2012 | | Definition of Juvenile Corrections Juvenile corrections encompasses the portions of the criminal justice system that deal with juvenile offenders. Many of these facilities and programs seem to mirror jails and prisons, but juvenile corrections are not meant for long term sentences. Sometimes sentences for juveniles are only severalRead MoreJuvenile Courts Essay891 Words   |  4 PagesSerious crimes such as murder, burglary and rape have raised questions as to whether the young offenders should face severe punitive treatment or the normal punitive measures in juvenile courts. Many would prefer the juveniles given harsh punishment in order to discourage other young people from engaging in similar activities and to serve as a lesson to these particular offenders. However, results from previous studies indicate such punitive measures were neither successful nor morally acceptableRead MoreThe Juvenile Justice System And Juvenile Offenders941 Words   |  4 Pageswhich the juvenile justice system responds to female of fenders. Historically juvenile female offenders have been treated under status offense jurisdiction (Zahn et al., 2010, p. 10). United States Courts would exercise the principle of â€Å"parens patriae† to place the female in detention as a form of punishment for misbehavior (Sherman, 2012, pp. 1589-1590). This principle also remains prevalent as it pertains to how the juvenile justice system currently responds to juvenile female offenders. StudiesRead MoreAutomatic Transfer Law: An Effective Policy? 1218 Words   |  5 Pagesa national study of how the juvenile court judge weighs the pertinent Kent criteria. This criterion is based on the potential risk to the community, the maturity of character and amenability to intervention. The purpose of this study is three fold, first to test the juvenile court judges beliefs regarding the mechanics of how juveniles are transferred, second to examine the judges beliefs about the usefulness of data presented of them and third determined how juvenile judges weigh pertinent psychologicalRead MoreThe Effects Of Juveniles Being Tried As Adults Essay1190 Words   |  5 PagesJuveniles in Jeopardy The Effects of Juveniles Being Tried as Adults Crime and punishment seems to be the hot topic in modern society. People from different age ranges go to different levels of prison, depending on what they have done. Sometime juveniles are tried and sent to prisons suited for adult crimes if it’s serious enough. Should we tried juveniles as adults if the criminal act is severe enough? What impact does it have on the juveniles? Would juveniles being tried as adults than being triedRead MoreThe Main Aim Of Eradicating Criminal From The Society1439 Words   |  6 PagesJuvenile Crimes The main aim of eradicating criminal from the society is to enhance peaceful coexistence among people and to aid development. In this regard, individuals who fail to fit in this setting should be eradicated regardless of their age and made responsible for their actions. Releasing murderers, rapists, and other criminals from jail after serving a lenient and short sentence does not rehabilitate them in any way. In this regard, all those who are engaged in criminal activities that riskRead MoreFactors That Lead To Recidivism1353 Words   |  6 PagesResearch Question/Objective: What are some factors that lead to recidivism of female juvenile offenders? The objective to this question is to find out whether sexual abuse and environmental factors lead to recidivism amongst girl juvenile offenders. These are two factors that have not been researched enough amongst juvenile offenders and can be addressed to help guide these girls to a better path in their lives. Recidivism: Recidivism is when a convicted criminal has the tendency to reoffend. It

Kant vs. Virtue Ethics Essay - 841 Words

When we talk about whether or not a person is ethically right, we can look at the actions that he or she may partake in. These actions maybe studied in different situations such as the one that we were told to evaluate. While leaving the grocery store, one witnesses an old man struggling with his oxygen tank. Without thinking, you lift the tank and help the elderly man. This action is a kind gesture, but would we consider this a moral act? One could analyze this situation with two different ethical theories, by Kantian and/or Aristotelian views. The approach that we take with Kants views is strictly based on reason. The key factor in this situation with Kant would ask if we did this action without any thought. Because Kant heavily†¦show more content†¦(This is not saying whether or not the action was moral or not.) On the other hand, Aristotle would take a different approach. Aristotle believed in virtue ethics. This type of theory bases all on moderation. It also asks the q uestion of what makes a person moral, instead of what acts are moral. Reason is directly correlated with a virtue that we have become accustom to. When evaluating this situation, we have to ask, What is a virtue? Virtues are traits of a persons character that are habitual actions that are good for that particular person to possess. We also need to know character traits of the virtue. These character traits consist of things like being nice to each other, sharing your possessions with those less fortunate, caring for people, etc. With this incident we know that you are showing compassion, thoughtfulness, friendliness, etc by helping this elderly man. By having these qualities you did not have to think about what you were doing and you assisted the man because of you possessed these virtues. So in this situation, Aristotle would say that it was a moral act. You are a virtuous person that is why you did the action. It was habitual and the reason you did it was because it was directly c orrelated to the virtues you possessed. Aristotle and Kants views were extremely different. Aristotle believed that it was a moral action and Kant believed it wasnt. These two views are so different because the bases of each theory are veryShow MoreRelatedLying to Patients and Ethical Relativism910 Words   |  4 Pagestheory that holds that morality is relative to the norms of ones culture. * a culture. i.e.: nobody should ever steal) Objective vs. Subjective (Telling right from wrong) Paternalism vs. Autonomy Paternalism – authority of restricting the freedom and responsibilities of those lower than them Autonomy is a binomial 1) Enlightenment ethics – celebration of the individual’s reason, free will, self seat of values, 2) Politics – celebrating of the individual’s ability to knowRead MoreNicomachean Ethics: Ruminations on Virtue Essay1088 Words   |  5 PagesNicomachean Ethics: Ruminations on Virtue Humans are categorized as the only rational animal; we have the ability to reason, and using our skills of reasoning allows us to oftentimes act against what (could be considered) a â€Å"natural† instinct and do something seemingly selfless simply because it conforms to the individual’s notion of what is right. There is an inherent self-awareness to human sentience that does, indeed reasonably separate us from the animal kingdom. However our defining self-awarenessRead MoreThe Moral Dispute Of John Stuart Mill And Immanuel Kant1500 Words   |  6 PagesThesis statement The philosopher Aristotle took the challenge of developing a full-fledged account of virtues that could stand on its own merits rather than simply criticize. He spoke about Eudaimonia meaning happiness of which he defined as the good. â€Å"The good, therefore, has been well defined as that at which all things aim.† His theories for happiness and fulfillment followed a theme of pain and pleasure and the proper function. He raised objections to the normative theories by defining his oppositionRead MoreKant And Mill On Animal Ethics Essay1365 Words   |  6 PagesIn this essay I will begin by explaining the overall views of Immanuel Kant and John Stuart Mill, then compare and contrast the ideas and philosophies of Kant and Mill on Animal Ethics. I believe that Kant, the deontologist, will not care as much about the duty/responsibility between humans and animals as Mill, the utilitarian, who will see the extreme importance of animal ethics. After studying and explaining the view s and teachings of these two philosophers I will see if my thesis was correct,Read MoreMoral Behavior: Aquinas and Aristotle vs. Kant1356 Words   |  6 PagesMoral Behavior: Aquinas and Aristotle vs. Kant When comparing between the philosophies of St. Thomas Aquinas/Aristotle and those of Immanuel Kant when regarding moral behavior, there are some very fundamental differences. On one hand, you have Kant’s autonomous perspective on behavior morality, in which you give the law to yourself. On the other hand, you have the heteronomy views of Aristotle and Aquinas which concludes that one can measure their conduct against an external force. Kant’sRead MoreThe Spiritual Persective to the Book of Proverbs is Faith, Hope, and Charity664 Words   |  3 PagesProverbs Chapter 3, verses 5-6 says: â€Å"Trust the Lord with all you do. Do not depend on your own understanding and seek HIS will in all you do. He will make straight your path† (NLT). This verse is evidenced in every aspect of theological virtues. These virtues are infused through divine grace (Sokolowski, 1995), and are characteristics of human personality that manifest themselves only through eternal sa lvation. The three characteristics are Faith, Hope, and Charity. I was quite pleased to findRead More4. Against The Existence Of God. Ludwig Feuerbach Is A1824 Words   |  8 Pagesthat if it is not present the individuals that participate in the religion are sinning. 6. The Concept of Virtue Ethics vs. Deontology The concept of virtue ethics was introduced by Aristotle and then supported by numerous other philosophers. By definition virtue ethics is not like many other theories that specifically concentrate on the moral conduct of an individual. Instead virtue ethics implies that moral characteristics hold much importance. Therefore, an individual that could be consideredRead MoreMoral Theories Of Utilitarianism And Deontological Ethics1266 Words   |  6 PagesBeidong Zhang Philosophy 108 Prof. Meredith Gunning Final Examination December, 6, 2014 Section A Moral theories of Utilitarianism and Deontology Utilitarianism and deontological ethics are two major theories of ethics, specifying and justifying moral principles. Utilitarianism has been clarified by Jeremy Bentham (1748-1832) and John Stuart Mill (1806-1873). Bentham proposed that actions are based upon the consequences (Moreland, 2009), and ongoing work on his theory will help in providing groundsRead MoreDuty Ethics Vs. Utilitarianism1441 Words   |  6 Pages Duty Ethics vs. Utilitarianism The two ethical theories I will discuss are from the works of Jeremy Bentham (utilitarianism), and Immanuel Kant (duty-ethics). These philosophers outlined two different theories of moralphilosophy. Bentham utilitarian theory focus on the moral rightness. His belief is that everyoneshould perform that act which will bring about the greatest amount of good over bad for everyone affected in any given situation. Kant’s theory and my personal preference ofRead MoreEthics Essay762 Words   |  4 Pagesto be killed? Virtue Ethics Aristotle’s theory of moral virtue categorizes the pursuit of happiness as a process that is achieved by pursuing real goods in a morally correct way. It is a mean between two vices (excess defect). Our actions are voluntary and the product of choice. In these cases they seem to have self delusion defects. They are rationalizing conduct (suicide) and making excuses in an effort to justify their morally impermissible actions(carried out by cops vs. self). A person

The Fundamentals of Ap Us History Topics for Essay That You Can Benefit From Beginning Today

The Fundamentals of Ap Us History Topics for Essay That You Can Benefit From Beginning Today Many fantastic essay writers demonstrate a feeling of complexity in the documents, showing that the majority of the evidence may point in 1 direction but that portion of the evidence points in a different direction. There's not any way of knowing what material your DBQ will involve, therefore it's vital you have a strong general strategy for reviewing the complete scope of what you've learned. There exists a wide variety of agencies that are very similar to ours. Secondly, we are a seasoned agency. The Fundamentals of Ap Us History Topics for Essay Revealed You will soon locate the official data about us. Studying the material that will show up on the test is essential, but with a timed, standardized test, additionally, it is important to be ready for the specific testing atmosphere. You never know precisely what the documents will look like on the test, so you need to practice ana lyzing them until you're feeling comfortable with various kinds of sources. This document contains a lot of DBQs from previous versions of the AP test. Top Ap Us History Topics for Essay Secrets The AP US History exam is meant to test your skill at such an analysis, and the DBQ is a valuable part of this assessment. The DBQ doesn't need to be intimidating, but you might be unfamiliar with its expectations, therefore it is worth it to get well acquainted with its format beforehand. You are going to be given 55 minutes to finish the DBQ. Your DBQ rating will account for 25% of your total score on the exam. It will produce the history essay writing process faster and easier, and you won't need to devote a good deal of time doing research. Firstly, we're a trusted resource. It doesn't make a difference to us, whether you're too busy on the job concentrating on a passion undertaking, or simply tired of a seemingly infinite stream of assignments. The writing process is going to be a pleasure, and your reader will delight in reading your bit of academic writing. School uniform needs to be banned because it's uncomfortable and is hard work for you may have known of an argumentative essay, but there are a number of core. All of us have the chance and is eligible for a suitable education, so they can make a living, and support their families. The actual individuals highly praise our essay help site. Consult your teacher that will help you to earn a choice or search for interesting ideas online. The Fundamentals of Ap Us History Topics for Essay Revealed This success was achieved by other nations, since the usa has been so generous about lending money to them. As a result of teachings of the usa, Japan which was in a militaristic state is currently a democracy. Yes, the USA is a really robust and effective nation. If they was an empire, the country would not have the mindset that they have today about conquering other countries. We'll deal with them, and for a fair price, as we understand that students generally don't have plenty of mo ney to spare. After discovering our website, you will no longer will need to bother friends and family with these kinds of requests. There are a number of reasons why you need to prefer our services. Ap Us History Topics for Essay: the Ultimate Convenience! There's, naturally, a limit on the range of pages even our finest writers can produce with a pressing deadline, but usually, we can satisfy all the clients seeking urgent assistance. For starters, you'll still will need to employ a whole lot of the knowledge you accrued in your AP US History program or self-studying experience. Make your list as long as feasible take a quick break. Just take a peek at our other blog posts about the AP program to learn more about AP course offerings and the way to get ready for your AP exams. The Fundamentals of Ap Us History Topics for Essay Revealed While there's no prerequisite for AP US History, students should make certain they are ready for the training course load related to an Ad vanced Placement History training course. Students lead busy lives and frequently forget about a coming deadline. In its function as an Advanced Placement course, AP US History exists not just to teach you historical facts, yet to help you realize how to approach and analyze historical content in how college-level courses will gradually expect you to be in a position to do. If you wish to succeed on the AP US History test, you've got to practice! The Little-Known Secrets to Ap Us History Topics for Essay It's possible to take the entire exam, or whether you're only interested in the DBQ, you can click Jump to Question once in the exam and pick the DBQ. If you wish to compose a great history essay you'd better pick a topic that's familiar to you. Deciding upon the correct essay topic can at times be rather challenging.

The True Sign of Maturity Essay Example For Students

The True Sign of Maturity Essay To live with fear and not be afraid is the greatest sign of maturity. If this is true, then Mark Twains Huck Finn is the greatest example of maturity. Huck is the narrator of Twains book, The Adventures of Huckleberry Finn. In the book Huck, a young boy from the American South, travels down the Mississippi River with a runaway slave. The two encounter many adventures and meet many different people. Along the way, not only does Huck mature, but he also becomes a kind and loyal person, sometimes going against the values of society. This is shown through his many experiences with the Duke and the King, the Peter Wilks scam, and Jim. Huck displays his kindness when he picks up two strangers and lets them travel with him and Jim. Here comes a couple of men tearing up the path They begged me to save their lives and wanted to jump right inI says: Wade down to me and get in. (19). These two men are complete strangers, and Huck knows that they are being chased, so they are obviously troublemakers. Yet he takes them in, and welcomes them aboard, showing great compassion. Later, the two men lie to Huck and Jim. Huck does not say a thing, though he realizes they are lying. But I never said nothing, never let on; kept it to myself; its the best way; then you dont have no quarrels, and dont get into no troubleI hadnt no objections, long as it would keep peace in the family. (19). It is now clear to Huck that these men are not going to be a blessing to him and Jim. Still, he never says a thing, and just wants to have a friendly atmosphere between all of them. He goes as far as to refer to them as family. Huck even treats liars with kindness and concern. More of Hucks kindness is shown during the Peter Wilks scam. He feels bad for the three daughters, because the Duke and the King are trying to take their late father, Peters, money. While talking to the eldest daughter, Mary Jane, Huck establishes himself as a kind and compassionate person in general. Miss Mary Jane, you cant a-bear to see people in trouble, and I cantmost always. (28). This shows that, no matter who the person, Huck can not stand to see anyone go through pain. Later, in the same situation, Huck becomes close to these girls and can not bear to see the two frauds take advantage of the girls any longer. Huck resolves to expose the two. He says to Mary Jane, I got to tell you the truth, Miss Mary. ..These uncles of yourn aint no uncles at all; theyre a couple of frauds.(28). Although Huck has not known the Wilks girls long, he still has a kind heart toward them. In terms of society, Huck should keet allegiance to the two frauds, because he has known them for a while and they are treating him well. However, Huck is able to foresee the pain that this will cause the girls later. Such kindness is rare in a human. Finally, Huck displays not only kindness, but great loyalty, towards his best friend, a runaway slave named Jim. This man is not even seen as a person in Hucks society. After staging his death and running away to Jacksons Island, Huck runs into Miss Watsons nigger, Jim. Soon after, Huck inquires about how Jim came to be on the island. Jim replies cautiously, and Huck promises not to tell anyone about it. So Jim tells him. WellI-I run off. .ue4a9d088a9b579b9ddac1fc74864dc7a , .ue4a9d088a9b579b9ddac1fc74864dc7a .postImageUrl , .ue4a9d088a9b579b9ddac1fc74864dc7a .centered-text-area { min-height: 80px; position: relative; } .ue4a9d088a9b579b9ddac1fc74864dc7a , .ue4a9d088a9b579b9ddac1fc74864dc7a:hover , .ue4a9d088a9b579b9ddac1fc74864dc7a:visited , .ue4a9d088a9b579b9ddac1fc74864dc7a:active { border:0!important; } .ue4a9d088a9b579b9ddac1fc74864dc7a .clearfix:after { content: ""; display: table; clear: both; } .ue4a9d088a9b579b9ddac1fc74864dc7a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue4a9d088a9b579b9ddac1fc74864dc7a:active , .ue4a9d088a9b579b9ddac1fc74864dc7a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue4a9d088a9b579b9ddac1fc74864dc7a .centered-text-area { width: 100%; position: relative ; } .ue4a9d088a9b579b9ddac1fc74864dc7a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue4a9d088a9b579b9ddac1fc74864dc7a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue4a9d088a9b579b9ddac1fc74864dc7a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue4a9d088a9b579b9ddac1fc74864dc7a:hover .ctaButton { background-color: #34495E!important; } .ue4a9d088a9b579b9ddac1fc74864dc7a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue4a9d088a9b579b9ddac1fc74864dc7a .ue4a9d088a9b579b9ddac1fc74864dc7a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue4a9d088a9b579b9ddac1fc74864dc7a:after { content: ""; display: block; clear: both; } READ: peer pressure Essay..Remember, you said you wouldnt tell. (8). In this society, the greatest sin is to be an abolitionist. Huck is well aware of this. Nonetheless, he remains loyal to Jim throughout the novel. At one point of the story, after Jim has been sold by the Duke and King, Huck needs to decide whether to go after Jim or not. During a great moral debate, Huck writes a letter to Miss Watson, telling Jims whereabouts. Soon after writing it, he feels bad about his decision. He thinks hard, then makes a decision. I studied a minute, sort of holding .

Types of Thinking Styles

Thinking Styles: Optimistic, Pessimistic, and Emotional One of the key avenues of concern in critical and creative thinking is the recognition, acknowledgement, and appreciation of the influence of human factor to the thought process of each individual. A broad spectrum of factors, therefore, exists bearing a mark on the manner in which human beings think.Advertising We will write a custom assessment sample on Types of Thinking Styles specifically for you for only $16.05 $11/page Learn More Examples of such factors are culture, emotion, stress, ego, among others. The discipline of critical and creative thinking strives to direct the attention of each person on the invaluable role played by these factors in making of decisions. This paper analyses, and compares and contrasts optimistic thinking, pessimistic thinking, and emotional thinking. Optimistic thinking is the type of thinking in which a person chooses to align his/her thoughts on the positive side of life regardless of how gloomy things look. People who have optimistic thoughts normally reassure themselves that all is well in any condition they find themselves. This, of course, has its advantages and disadvantages. Pessimistic thinking is the opposite of optimistic thinking. It refers to a style of thinking in which an individual sees the negative side of situations. In good and bad situations, such a person will always have something to get him/her worried. This obviously has its advantages and disadvantages. One of the advantages is that such a person will be able to anticipate challenges, and plan on how to overcome them. Emotional thinking is the style of thinking that is driven by what a person feels at a particular point in time (Martin, 2010, p. 1). For instance, if a person is feeling depressed, this style of thinking will attract thoughts of hopelessness and other related thoughts. The three thinking styles are largely similar. One of their similarities is the fact that the three thinking styles stem from the disposition of the particular individual with whom they are associated. For instance, an emotional person is likely to have an emotional thinking style; a pessimistic person is likely to have a pessimistic thinking style while an optimistic person is likely to have an optimistic thinking style (Pritchett, 2007, p. 1). In addition to this, emotional and pessimistic thinking styles are likely to have more negative influences on an individual than the optimistic thinking style. This is because the thinking style of a person is a key determinant of the appropriateness and success of actions that he/she takes in order to make a situation better.Advertising Looking for assessment on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More The way a person perceives and thinks after succeeding in a certain thing is also a determinant factor of future success. A person with an emotional thinking style m ay for example over-celebrate an instance of success leading to future failures. It is however important to note that despite the fact that the optimistic thinking style is generally better as compared to the other two, it has its weaknesses. A person with an optimistic thinking style may take things for granted while assuming that all will be well. This may lead to a failure that will take him/her by surprise. After repeated failures, such a person may even develop a negative disposition like being emotional. This may make him/her an emotional thinker (Martin, 2010, p. 1). It is, therefore, important to note that dispositions are not static. Therefore, a person may have more than one of the three thinking styles during his/her lifetime. Reference List Martin, P. (2010). Explanatory Style – Optimism/Pessimism. Retrieved from  http://stresscourse.tripod.com/id103.html [November 4, 2011] Pritchett, P. (2007). How pessimism can add value to our work, Hard Optimism. Retrieved f rom  http://inhome.rediff.com/money/2007/aug/28book.htm [November 4, 2011] This assessment on Types of Thinking Styles was written and submitted by user Margaret Lyons to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Conjugating the German Verb Sehen, Meaning to See

Conjugating the German Verb Sehen, Meaning to See The German verb sehen means to see. It is one of the most-common words you may see in German text, ranking around 270 in one automated study. Sehen is an irregular or strong verb. This means it doesnt follow a strict rule for conjugation. In order to conjugate it correctly, you will need to study its different tenses and resort to memorizing them. Stem-Changing Verbs The verb sehen is both a stem-changing verb and an irregular (strong) verb. Notice the change from e to ie in the du and er/sie/es present tense forms. The past participle is gesehen. All of these irregularities can trip you up in reading and writing uses of sehen. Sehen - Present Tense -  Prsens Deutsch English Singular Present Tense ich sehe I see/am seeing du siehst you see/are seeing er siehtsie siehtes sieht he sees/is seeingshe sees/is seeingit sees/is seeing Plural Present Tense wir sehen we see/are seeing ihr seht you (guys) see/are seeing sie sehen they see/are seeing Sie sehen you see/are seeing Examples Using Present Tense for Sehen Wann sehen wir euch?When will we be seeing you (guys)? Er sieht uns.He sees us. Sehen - Simple Past Tense -   Imperfekt Deutsch English Singular Simple Past Tense ich sah I saw du sahst you saw er sahsie sahes sah he sawshe sawit saw Plural Simple Past Tense wir sahen we saw ihr saht you (guys) saw sie sahen they saw Sie sahen you saw Sehen -  Compound Past Tense (Present Perfect) -  Perfekt Deutsch English Singular Compound Past Tense ich habe gesehen I saw/have seen du hast gesehen you saw/have seen er hat gesehensie hat gesehenes hat gesehen he saw/has seenshe saw/has seenit saw/has seen Plural Compound Past Tense wir haben gesehen we saw/have seen ihr habt gesehen you (guys) sawhave seen sie haben gesehen they saw/have seen Sie haben gesehen you saw/have seen Sehen - Past Perfect Tense -   Plusquamperfekt Deutsch English Singular Past Perfect Tense ich hatte gesehen I had seen du hattest gesehen you had seen er hatte gesehensie hatte gesehenes hatte gesehen he had seenshe had seenit had seen Plural Past Perfect Tense wir hatten gesehen we had seen ihr hattet gesehen you (guys) had seen sie hatten gesehen they had seen Sie hatten gesehen you had seen Future Tenses for Sehen German often substitutes the present tense for the future. The example with  sehen  is Wir  sehen  uns morgen, translating as Well see you tomorrow. The basic future tense would conjugate werden (will) and add sehen. Examples; ich werde  sehen  - I will see, du wirst sehen  - you will see, wir  werden spielen  - we will play. The future perfect tense is somewhat rare in German. It uses a conjugated form of werden and then places haben or sein at the end of the sentence. For example, ich werde gesehen  haben  - I will have seen. Commands Using Sehen sehe!  see!sehen Sie!  see! Other Uses of Sehen Sie sieht nicht gut.  She doesnt see well.Wo hast du ihn gesehen?  Where did you see him?

Philosophy - Heidegger - Being in Time - selected sections Research Paper

Philosophy - Heidegger - Being in Time - selected sections - Research Paper Example 303). It appears that to facilitate the conception of Dasein in a holistic way, Dasein’s being from birth to death should be studied. However, this is not possible in our context, because provided that we are capable of studying anything, we are not dead yet. Heidegger claims that we could however understand our Dasein holistically and that we could be entirely ourselves if we take on a genuine connection to our death, and, certainly, that genuineness is simply being myself â€Å"in an impassioned freedom toward death—a freedom that has been released from the illusions of the One, and which is factical, certain of itself, and anxious† (Heidegger 1978, 311). The likelihood of being genuine is revealed to us in the appeal of conscience, which provokes us to be prepared for Angst and to be determined in understanding what we have chose to carry out. Authenticity is described as a determined expectation of our own death, which allows us to reconnect with our being in totality. As stated by Heidegger (1978), â€Å"Being-towards-death is the anticipation of a potentiality-for-Being of that entity whose kind of Being is anticipation itself† (ibid, p.

Leadership Analysis Paper Research Example | Topics and Well Written Essays - 1250 words

Leadership Analysis - Research Paper Example These grand challenges however, also highlight the overall human element involved in achieving the superior performance as well as manage the modern organizations in most professional manner. What is also significant to understand that increasingly complex organizations at the global level have also created challenges for the firms to manage their expenses while at the same time ensure that employees remain motivated. This has only become possible due to the increasing level of insecurity related with the job and fear of unemployment. Organizations like Wal-Mart has been accused of discriminating on pay issues especially with women and as such the overall impression of such global organizations is not considered as favorable. This paper will therefore attempt to discuss and explore human side of the leadership and provide a leadership and motivation analysis of the issues identified above. The Human side of Management’s Grand Challenges One of the key challenges faced by the o rganizations is to ensure that organization delivers socially significant goals. This should also be considered along with full embodiment of community and citizenship ideas of the organization. ... Reduction of fear and insecurity is another critical important element to be considered because fear and insecurity may not allow employees to become creative and innovative in nature. Besides, this can also force them to resist any change for the betterment of the organization as a whole. Creation of diversity and allowing disagreement is also another element to be considered in order to become effective leader. This should allow the employees to not only feel themselves as part of the organization but also contribute positively towards the achievement of organizational goals. This also could be associated with the unleashing of the human imagination and achievement of desired level of performance through developing holistic performance measures. Leaders of today are also required to share the responsibility of goal setting under which sharing an employee’s voice to be considered as productive rather than a sign of power. Leaders therefore have to ensure that they achieve the desired level of commitment from their employees by giving thorough consideration to the voice of the employees and making them part of the overall process of setting the direction for the firm. This process will allow the leaders to have access to diversified range of creative ideas also. Finally, in order to achieve better performance, it is critical that the management must be able to overcome complacency and allow autonomy to the employees so that decisions can be made at local level. Unemployment and its Impact on Motivation: Motivation can arise at two levels i.e. explicit as well as implicit motivation and organizations can actually design and develop policies to

Impact of FMCG food Packaging on Consumer Buying Behaviour

Impact of FMCG food Packaging on Consumer Buying Behaviour Chapter 1 Introduction   Preliminary Data Gathering 1.1: Introduction to the Report: During the last two decades many important developments in the position of food in daily life of consumers and producers takes place. In earlier times consumers were self sufficient, but during the last two decades things have been changed and there was a rapid development in the industrialization of food packaging communication process. So this research study focuses on the area of Packaging which is one of the most important elements of marketing mix and many marketers had considered packaging as a fifth ‘P , while the other four Ps are Product, Placement, Promotional and Price. So packaging is used as an important marketing tool. In marketing terms, Packaging can be defined as: â€Å"All the activities of designing and producing the container or wrapper of a product, Packaging is a structure designed to contain a commercial food product, i.e. to make it easier and safer to transport, to protect the product against contamination or loss, degradation or damage and to produce a convenient way to dispense the product† 1. Packaging mainly can be divided into three types, i.e. Consumer Packaging, Transport packaging and Food Packaging. This study is specified only to food packaging as food packaging industry requires packaging material that provides efficient barriers, preserves product effectively and therefore increases the shelf life of the product 2. However packaging is criticized largely from the environmental point of view, because many researchers think that packaging is depleting natural resources, as certain form of packages are health hazards, and there is a significant problem of disposing of these packages. Marketing researchers have to deal with these criticisms, and must enhance the positive features of packaging, like product protection, preservation, containment, communication, consumer convenience and marketing support 3. In context of above description, this study is basically consists of observations, surveys and interview from the consumers not only to determine how packaging of existing FMCG food products contain, preserve, and communicate the buyer, but the new food products too, because the variables for selecting the existing food products are different from the variables for selecting the new FMCG food products, secondly to know the importance of packaging on their buying decision process both for existing and new products, how they get influence, and how a good quality and attractive packaging convince them to buy particular FMCG food products. 1.2: Background of the study: The professional fields are becoming more and more challenging and competitive in the present arena. So, in order to endure and be successful in any field, you must have the deep knowledge and appropriate skills of the concerned field. In fact this is true about the fields of management sciences, in which the Knowledge and skills of a person can be polished, if he goes through some practical experiences. Therefore this study is mainly conducted to have the knowledge of practical business situations, because the theoretical knowledge might not always match with the practical situations, where we do businesses. Therefore this would be the socialization to the market in a sense of applying our theoretical knowledge in the practical fields. In this regard, I have selected the area of Packaging for my research study which carries a great concern in the present arena because in the last one and half decade the importance of packaging has been actualized immensely and by having packaging knowledge and designing skills, practically you can enhance your capabilities. Packaging has covered all the consumer tangible goods in order to create and enhance the marketing efforts. According to â€Å"International Association of Packaging Research Institutes† IAPRI, the packaging technology has gone through a significant and fast exploitation in recent years, and globally the packaging material and machinery industry is estimated to be worth of $ 500 billion per year representing almost 1-2 % of the GDP industrialized country, and over 100, 00 packaging manufacturing companies have employed approx 5 million people to serve all packaging business manufacturers company 4. 1.3: Introduction to the topic: The topic for my research is â€Å"A Survey on the Impact influence of FMCG food Packaging on Consumer Buying Behavior† in which we will try to explore the variables of packaging not only for the existing food products but for the new products too, which attracts consumer behavior and influence them to buy. 1.3.1: Importance of Packaging: Many researchers together with Price, Promotion, Placement and Product considers Packaging as a fifth â€Å"P† as a marketing tools, because they think that packaging is a face of a product which actually refers to the material that servers to contain, identify, describe, protect, display and promote a specific product. The main objectives of packaging are to keep the food in good condition until it is sold or have been consumed and to encourage the consumer to buy it again and again. Correct packaging is essential to achieve above given objectives. Yearly billion of pounds are spent on packaging food. 1.3.2: Functions of Packaging: There are many protecting functions and purposes of packaging that influence consumers to buy a particular product.The various functions of packaging can be divided into three main types: Primary, secondary and tertiary (additional Functions). Primary functions concerned with the technical nature of the product while the secondary and tertiary functions are related to communications. The Primary Functions of packaging are to protect and storage of a product from loss, damage or any kind of deterioration from environmental conditions such as humidity, temperature, precipitation and solar radiation. i.e.; the durability of a package, because people wants material that will really protect the product they bought and something that can resist handling and shipping. The Secondary and Tertiary Functions of packaging are the sales, promotional, service and guarantee functions. The main intentions of sales function of package is to promote the sales processes and to make it more effective and efficient, therefore in designing a package promotional materials should be placed at right place, because it plays an important role to communicate about the product functions, features, and other informational elements. The various informational elements such as product features, manufacturing and expiry date, ingredients information, nutritional information, food labeling etc. provides the consumer with details about the contents and use of a particular product. Therefore these promotional materials should be properly placed on the package in order to attract the potential consumers attention and to have a positive impact on their buying behavior 5. 1.3.3: Consumer Buying Behavior: The other main concern of the study is to know about consumer buying behavior or consumer decisions making process and how packaging can influence them to buy a particular product. Marella in one of her articles about packaging defines consumer buying behavior as the process by which â€Å"individuals search, select, purchase, use, and dispose of goods and services, in satisfaction of their need and want†. When consumers need to purchase something, they usually go for the brands which are trustworthy and try not to seek other products such as new products or the brand which they dont know at all 6. Therefore at the point of purchase what communicates or influence consumer to buy particular product is only ‘Packaging. Similarly quality judgments are significantly influence by the product characteristics reflected by the packaging because packaging acts as a communicator, and it underlines overall features and functions of a product that lies in it such as informational el ements, product features, material used etc. So if the package is well design and attractive enough, consumer will likely to buy it especially in the case of new products. So, it is important that products should be well and attractive packaged to gain consumer attention. 1.4: Purpose of the Study: Success of a product depends on developing a strong relationship with consumer through an affective and efficient synergetic marketing mix, in which ‘Packaging† is one of the main elements to influence because packaging is the language of a product which only communicate to the consumer without any interpreter and has an immense effect on purchase decision. Most Fast Moving Consumer Goods (FMCG) is low involvement products. In low involvement, â€Å"consumers do not search extensively for information about the brands, evaluate their characteristics, and make a weighty decision on which brand to buy†, and as packaging plays an important role in success of a brand and on a retail shelf it is the last opportunity to influence the consumer to buy, so the main purpose of this research, so this study will be conducted with an idea of knowing the impact influence of packaging on the purchase decision of FMCG food products, which are mostly consumed frequently and also to know the experiences of the ultimate consumers about packaging. The research study is basically conducted to apply my theoretical knowledge of marketing in the practical field of professionals by interviewing different consumers and to know their views and preferences towards the importance of food packaging. The objective of the research study will be focused on: To know consumer awareness about packaging. To examine the influence of existing and new FMCG food products packaging on consumer buying behavior. To examine consumer experience of purchasing packaged food products. To understand how packaging can influence them to purchase their decision powers To know whether a good and attractive packaging of FMCG food products can influence consumers to buy it or not? Beside this the research is the partial fulfillment of the requirement for the Degree of Bachelors of Business Administration and the submission to the Institute of Management Sciences, Peshawar. 1.5: Methodology of the report: This study has been conducted with the following procedures: 1.5.1: Reading Articles Reading articles are the formation of the strongest foundation. For this research study I have been reading and looking at different articles and research studies both in libraries as well as through Internet and searching through digital libraries the literature of the my research study. 1.5.2: Questionnaires The data for my research study has been collected from a representative sample of 200 people, who are responsible for purchasing the household food products and are also the ultimate consumers of the packaged food products. The sample from population was derived from shoppers at different geographical areas of Peshawar. The questionnaire was initially put to pilot testing on 5 respondents for clarity and validity. Through the use of questions related to the study, the respondents were highly encouraged to express their opinions. The questionnaire comprised of few questions, grouped in five sections: Visual Impact, Brand Information, food labeling and nutrition information, and new products purchasing. The impact of these variables is analyzed in the Analysis section. Responses of the consumers have been converted to frequencies and percentages by using SPSS software through which I developed the Bar chart or Histogram in order to explain the degree of impact of mentioned variables on the purchase decision I have also used the Pie chart method in order to find the most influencing variable on the purchase decision. 1.6: Scope of the Study The Scope for my research study is limited to Peshawar city and the sample for my research has also been taken from the population of Peshawar city for collecting primary data. The market, which has been surveyed, is limited to the consumers in Peshawar region. The reader of this research report will be able to understand the preferences of consumers about the packaging especially the food packaging, because consumers are more connected to the food industry. And also they would be having better understanding that how packaging can influence consumers purchase decision? Besides, this research study will also show the knowledge and understanding of packaging features and roles in the marketing efforts and new demands from the packaging industries as far as consumers are concerned. 1.7: Limitations The first hurdle that I have faced is the unavailability of the secondary data about our local markets consumers therefore, in this stage I had the difficulty to find the relevant data as far as my study of research is concerned. Another limitation is the difficulty in collecting primary data in the market as I have used Questionnaire method but mostly respondents were not familiar about that how to understand and respond to a question being asked. Third limitation is time constraint, which is again a pressure on us to finalize the research report which might caused this research report be deficient in order to cover every aspect of my research study but still I made the best of it. 1.8: Sampling The study population comprised of 200 people who are the ultimate consumers of packaged food products. The sample has been drawn from supermarkets located in different geographical areas in Peshawar and also collected data from the respondents in the universities. For my studies I used stratified sampling method and judgment sampling method. I divide my sample into three main stratas like those males which got the purchasing power and do purchase regardless of the family members, second those female households which ultimately got the purchasing power, and lastly childrens. For childrens I used judgment sampling method. 1.9: Scheme of Report This report is organized in five main sections. Section 1 consists of one chapter that describes the introduction of the report, objectives and the purpose of the report. Section 2 consists of two chapters that constitute literature of this study and Different variables involved, respectively. Section 3 also consists of two chapters in which theoretical framework and nature of the research, i.e. research design has been describe. In Section 4 there is one chapter in which the data analysis has been done and the last Section, which is Section 5, consists of one chapter that mainly includes the Conclusion and Recommendations of this Research Study. References Cited: (1) Marketing Dictionary, Small Business Encyclopedia: Packaging, Web Link: http://www.answers.com/topic/packaging (2) Peters-Texeira, A., Badrie, N. (2005). Consumers perception of food packaging in Trinidad, West Indies and its related impact on food choices. International Journal of Consumer Studies, 29(6), 508-514. Retrieved from E-Journals database. (3) M. Sehrawet and S.C. Kundu, (2007), â€Å"Buying behavior of rural and urban consumers in India: the impact of packaging†, International Journal of Consumer Studies Vol:31, pp630-638 (4): Packaging Research: Background to Packaging, Online Available at: http://www.iapriweb.org/packaging_research.html (5): Transport information System, Functions of Packaging. Online Availabale at: http://www.tis-gdv.de/tis_e/verpack/funktion/funktion.htm#anfang#anfang (6): Marella, Does product packaging significantly influence consumer buying behavior? Online Available at: http://www.helium.com/items/1582891-packaging-affecting-consumer-behavior Chapter 2 Literature Review Literature Review: 2.1 Introduction: This chapter presents the results of a comprehensive literature search in several aspects to this work. The prime objective of this literature survey is to identify those variables, which are involved in this research study about perception of food packaging, that how consumer perceive about food packaging in industry and how they are influence the purchase of consumer decision in choosing any FMCG food products. 2.2 Packaging Definition: Packaging can be defined as, â€Å"All the activities of designing and producing the container or wrapper of a product†. The container is called package. Packaging is a structure designed to contain a commercial food product, i.e. to make it easier and safer to transport, to protect the product against contamination or loss, degradation or damage and to produce a convenient way to dispense the product 1. Packaging also refers as a container, silent salesperson or a wrapper for a consumer product that assists a number of functions including protection and description of the product, contents and product marketing promotion. Creatively and innovatively designed packages actually add value to the product, if it meets a consumer need such as portion control, recyclability, tamper-proofing, child-proofing, easy-open, easy-store, easy-carry, and non breakability. The labels on packages such as informational elements, nutritional elements, ingredients elements, brand information are such type of important components of the packages which enhance the overall marketing mix and can support advertising claims, build brand identity, heighten name recognition, and optimize shelf space allocations. When designing a packaging, the monetary value to manufacture, shipment, and display the package must be efficiently calculated. However, regarding to the packaging size and shape, the package must be design in a way that if it is small, then it should be small enough to accommodate available shelf space and large enough to dissuade theft. Furthermore, creatively designed packages must highlights the benefits of the product and contain an adequate amount of product to keep the per unit price competitive 2.3 Packaging Evolution: In early times, Before the World War II, Packaging was primarily used and was often standardized to surround and protect products during storage, transportation, and distribution. The main role of packaging was to ensure the preservation and transportation of products and even for ease-of-use by the end consumer, but package design was typically left to technicians. However, After World War II, things were changed and companies became more interested in mass production and development of packaging and invest more in marketing and promotion tools as a means of alluring customers to purchase their products. As a result of which many manufacturers began to view packaging as an essential element of overall business marketing strategies to lure buyers. This industry revolution and increased attention to packaging concurred with socioeconomic changes that were taking place around the world and on other hand with passage of time the consumers were becoming better educated, as a result of which their expectations of product, packaging designs and their trust on them was increased as well. Therefore, consumer began to rely much more heavily on manufactured goods and processed food items. New technologies related to production, manufacturer, storage distribution, and preservatives led to a massive increase in the number and type of products and brands available in industrialized nations. Thus, packaging became a vital means of differentiating items and informing busy consumers. Packaging today, is regarded, as an essential part of a successful business practice. Package design became a marketing mix promotion tool, and as a new corporate cost-consciousness developed in response to increased competition, companies began to alter packaging techniques as a way to cut production, storage, and distribution expenses. Furthermore, marketers began to view packaging as a successful marketing tool to feat existing product lines by adding new items and to ticker new life into maturing product line 2. 2.4: Packaging Attributes: Food products brands use a range of packaging attributes, which comprises of packaging colors, packaging designs, shapes, messages, and symbols (Pinya Silayoi Mark Speece, Oct, 2004) 1. These attributes attracts and sustains the attention of consumers and help them to identify with the images presented. The importance of packaging design and the use of packaging as a vehicle for communication and branding are growing in packaged food competitive markets. Consumers intentions to purchase packaged products depend on the degree of extent to which consumers expect that the product will satisfy their need when they will consume it. But there are certain situations when they havent even heard about the products so much while entering into the stores, (especially in the case of new products) so the intentions to purchase that very particular product is basically determined by what is communicated at the point of sale. So, at the time of sale when the product is not familiar to the consumer, the only factor that attracts consumers to purchase is Packaging which is also called as Silent Salesperson. It acts as s silent salesperson and became a critical factor when the consumer decision making process is in progress, and how they perceive it depends upon the communication elements, which become the key factor to success for marketing strategies. Now to achieve that communication goal effectively and to optimize the potential of packaging, the marketers and the package designers must have to consider consumer perception point, their past experiences, their needs wants, and understand how packaging design layouts get consumers to notice the package and notice messages on the package and evaluate packaging design and labeling for their effectiveness in the communication effort because it is also important to notice that not all consumers evaluate the packaging in the same way. 2.5 Packaging Functions and Elements: Pinya Silayoi and Mark Speece (2004), defines the basic functions of packaging logistically and marketing by their role. The logistical function of packaging is mainly to protect the product from incidence of damage, spoilage or loss through theft or misplace goods during movement through the distribution channel. While in the context of marketing function, the packaging should be attractive enough and well design, so that it conveys the message of product attributes clearly. Now whatever the logical considerations of packaging, the marketing function of packaging attributes plays a vital role as a communicator and it is only the package that sells the product by attracting and communicating the consumers, and allows the product to be comprised, divvy up, unitized and protected. Quality judgments are largely influenced by product charactertics reflected by packaging, because packages overall features can underline the uniqueness and originality of the product. If the packaging attributes communicates high quality, consumers assume that the product is of high quality. However if the package symbolizes or communicates low quality, consumers transfer this low quality perception to the product itself. So the packaging acts as communicator and communicates favorable or unfavorable implied meaning about the product. Mark Speece (2004) suggests that consumers are more likely to spontaneously imagine aspects of how a product looks tastes, feels, smells, or sounds while they are viewing a product picture on the package. A review of the above literature indicates that there are mainly four packaging elements potentially affecting consumer purchase decisions. They can be separated into two categories; visual and informational elements. The visual elements consist of graphics, images size and shape of packaging. Informational elements relate to product information and information about the technologies used in the package. However the product information can further be categorized into food labeling, ingredients information, nutrition information, usage detail, and manufacturers / company details, manufacturing and expiry information etc. 2.6: Variables of Packaging: 2.6.1: Visual Elements: 2.6.1.1: Graphics and Color: The implication of graphics is explained by the images created on the product. Graphics designs are visual presentations which include layout, color combinations, typography, and product photography all of which create a positive and distinctive image. For consumers, the package is the product, and different consumers respond to different packages in different ways depending on their involvement level (Silayoi Speece, 2004). For low involvement products, such as FMCG, where initial impressions formed during initial contact can have lasting impact and where evaluation of attributes is less important in decision making, here then a highly noticeable factor such as graphics and colors becomes more important (Grossman and Wisenblit, 1999) (3). On the other hand, the behavior of consumers towards high involvement products is mostly influenced by image issues. For low involvement, there is a strong impact on consumer decision making from the development of the market through marketing com munications, including image building (Kupiec and Revell, 2001). (4) 2.6.1.2: Placement of Visual Impact Elements Matters: In packaging layouts, the placement of visual elements also plays an important role for consumer psyche, because a psychic research of Rettie and Brewer, (2000) (5) indicates that brain laterality results in an asymmetry in the perception of elements in packaging designs. The recall of package elements/attributes is likely to be influenced by their lateral pass position on the package, as well as by other usually recognized factors, such as font color, font size and font style. Research shows that for verbal stimuli recall is better when the copy is on the right-hand side of the package, and better for non-verbal stimuli when it is on the left-hand side. This may imply that, in order to maximize consumers recall, pictorial elements, such as product photography, typography, it should be positioned on the left-hand side of the package. Grossman and Wisenblit (1999) (6), says in their research that consumers also learn color associations, which lead them to prefer certain colors for certain product categories. For a unique particular brand, using color as a clue on packaging can nurture a potentially strong association. However people in different cultures are exposed to different colors and according their own culture they develop different color preferences. So as a marketer, color consideration should be the part of their marketing strategies and by keeping in mind the color consideration according to people perception in different culture, colors of a particular logo, package or product design should be done after a thorough understanding of color association according to culture. 2.6.1.3: Packaging Size and Shape: Silayoi and Speece, (2004) states that in packaging, the other visual elements such as size and shape are also important in consideration. Package size, shape and elongation also affect consumer judgments and considerations. Consumers use these things as simplifying visual heuristics to make volume judgments. They generally perceive more elongated packages to be larger. In case of sizes, especially for generic products, different sizes of packages may appeal to consumer with different involvement level. Usually generic products are packaged in larger sizes, which communicate to consumers who are specifically looking for good deals. So, this implies that when the product quality is hard to determine, as with generics, the packaging size effect is important. Thus elongating the shape, within acceptable bound, should result in consumer thinking of the package as better value for money also conceivably affect perceived volume. 2.6.2: Informational Elements 2.6.2.1: Product Information Product information includes information elements, such as food labeling, nutrition information, health information, ingredients information, manufactures date, expiry date. In high involvement level, the behavior of consumers toward product characterized is less influenced by image issues, graphical and visual response, in such cases consumer seeks product information which is one of the important packaging functions to communicate. (Kupiec and Revell, 2001; Silayoi and Speece, 2004). (7) Written information on the package can assists consumers in making their decisions carefully as they consider product characteristics. Package layout is important for information presentation. Food labeling is considered as significant information on packaging and a recent study shows that 90 percent of the consumers trends towards healthier eating have highlighted the importance of labeling, which also allows consumers the opportunity to cautiously consider alternatives and make informed food choices. However, packaging information can create confusion by conveying either too much misleads the inaccurate information. Manufacturers and package designers often use very small fonts and very dense writing styles to pack extensive information on the label, which lead to poor readability and sometimes confusion. As confusion can affect consumer decision quality, So Mitchell and Papavassiloiu (1999) (8), suggests that consumer confusion of information overload can be reduced by narrowing down their choice sets, because by reducing their choice alternatives and evaluation attributes decreases the probability that they will be confused by excessive choice and information overload. This strategy could also be applied to more experience consumers, because loyal consumers potentially look fewer brand alternatives. So, it is the experience which makes consumer more selectively perspective and restrict the scope of their choices. Hughes (1998) (9), in one of his journals grabs the attention towards involvement level, that sometimes involvement level reflects the extent of personal relevance of the individuals personal goals, basic values and self concept. If the product does not stimuli much interest, consumers do not give much attention to it. High involvement level shows more personal relevance. In general, consumer acquisition of low involvement products is often done without carefully examining brand and product information. This lack of commitment suggests that information on the package would carry relatively less value in such cases. On the other hand, more highly involved consumers evaluate message information more carefully, relying on the message to form their attitudes and purchase intentions (Silayoi and Speece, 2004). 2.6.2.2: Packaging Technology Packaging for the FMCG food products in market plays a vital role in promoting the product to the customer, as well as carrying informative and legislative detail. Combining these roles requires commercial awareness, detailed knowledge of the relevant technologies, creative image care and consideration of the effect of colors, typography, photography that must support the product or brand. Design and technology of packaging decoration for the users market guides you through the technical and commercial factors to consider when planning the decoration, or label, of a package (10). Technology is basically somewhat related to the informational elements, because packaging technology conveys informational messages such as nutrition, health, ingredients which is linked to the consumer life style, so the technology of packaging development that constrained in the message communicated through technology must fulfill consumers need criteria. Consumers are even often prepared to pay slightl Impact of FMCG food Packaging on Consumer Buying Behaviour Impact of FMCG food Packaging on Consumer Buying Behaviour Chapter 1 Introduction   Preliminary Data Gathering 1.1: Introduction to the Report: During the last two decades many important developments in the position of food in daily life of consumers and producers takes place. In earlier times consumers were self sufficient, but during the last two decades things have been changed and there was a rapid development in the industrialization of food packaging communication process. So this research study focuses on the area of Packaging which is one of the most important elements of marketing mix and many marketers had considered packaging as a fifth ‘P , while the other four Ps are Product, Placement, Promotional and Price. So packaging is used as an important marketing tool. In marketing terms, Packaging can be defined as: â€Å"All the activities of designing and producing the container or wrapper of a product, Packaging is a structure designed to contain a commercial food product, i.e. to make it easier and safer to transport, to protect the product against contamination or loss, degradation or damage and to produce a convenient way to dispense the product† 1. Packaging mainly can be divided into three types, i.e. Consumer Packaging, Transport packaging and Food Packaging. This study is specified only to food packaging as food packaging industry requires packaging material that provides efficient barriers, preserves product effectively and therefore increases the shelf life of the product 2. However packaging is criticized largely from the environmental point of view, because many researchers think that packaging is depleting natural resources, as certain form of packages are health hazards, and there is a significant problem of disposing of these packages. Marketing researchers have to deal with these criticisms, and must enhance the positive features of packaging, like product protection, preservation, containment, communication, consumer convenience and marketing support 3. In context of above description, this study is basically consists of observations, surveys and interview from the consumers not only to determine how packaging of existing FMCG food products contain, preserve, and communicate the buyer, but the new food products too, because the variables for selecting the existing food products are different from the variables for selecting the new FMCG food products, secondly to know the importance of packaging on their buying decision process both for existing and new products, how they get influence, and how a good quality and attractive packaging convince them to buy particular FMCG food products. 1.2: Background of the study: The professional fields are becoming more and more challenging and competitive in the present arena. So, in order to endure and be successful in any field, you must have the deep knowledge and appropriate skills of the concerned field. In fact this is true about the fields of management sciences, in which the Knowledge and skills of a person can be polished, if he goes through some practical experiences. Therefore this study is mainly conducted to have the knowledge of practical business situations, because the theoretical knowledge might not always match with the practical situations, where we do businesses. Therefore this would be the socialization to the market in a sense of applying our theoretical knowledge in the practical fields. In this regard, I have selected the area of Packaging for my research study which carries a great concern in the present arena because in the last one and half decade the importance of packaging has been actualized immensely and by having packaging knowledge and designing skills, practically you can enhance your capabilities. Packaging has covered all the consumer tangible goods in order to create and enhance the marketing efforts. According to â€Å"International Association of Packaging Research Institutes† IAPRI, the packaging technology has gone through a significant and fast exploitation in recent years, and globally the packaging material and machinery industry is estimated to be worth of $ 500 billion per year representing almost 1-2 % of the GDP industrialized country, and over 100, 00 packaging manufacturing companies have employed approx 5 million people to serve all packaging business manufacturers company 4. 1.3: Introduction to the topic: The topic for my research is â€Å"A Survey on the Impact influence of FMCG food Packaging on Consumer Buying Behavior† in which we will try to explore the variables of packaging not only for the existing food products but for the new products too, which attracts consumer behavior and influence them to buy. 1.3.1: Importance of Packaging: Many researchers together with Price, Promotion, Placement and Product considers Packaging as a fifth â€Å"P† as a marketing tools, because they think that packaging is a face of a product which actually refers to the material that servers to contain, identify, describe, protect, display and promote a specific product. The main objectives of packaging are to keep the food in good condition until it is sold or have been consumed and to encourage the consumer to buy it again and again. Correct packaging is essential to achieve above given objectives. Yearly billion of pounds are spent on packaging food. 1.3.2: Functions of Packaging: There are many protecting functions and purposes of packaging that influence consumers to buy a particular product.The various functions of packaging can be divided into three main types: Primary, secondary and tertiary (additional Functions). Primary functions concerned with the technical nature of the product while the secondary and tertiary functions are related to communications. The Primary Functions of packaging are to protect and storage of a product from loss, damage or any kind of deterioration from environmental conditions such as humidity, temperature, precipitation and solar radiation. i.e.; the durability of a package, because people wants material that will really protect the product they bought and something that can resist handling and shipping. The Secondary and Tertiary Functions of packaging are the sales, promotional, service and guarantee functions. The main intentions of sales function of package is to promote the sales processes and to make it more effective and efficient, therefore in designing a package promotional materials should be placed at right place, because it plays an important role to communicate about the product functions, features, and other informational elements. The various informational elements such as product features, manufacturing and expiry date, ingredients information, nutritional information, food labeling etc. provides the consumer with details about the contents and use of a particular product. Therefore these promotional materials should be properly placed on the package in order to attract the potential consumers attention and to have a positive impact on their buying behavior 5. 1.3.3: Consumer Buying Behavior: The other main concern of the study is to know about consumer buying behavior or consumer decisions making process and how packaging can influence them to buy a particular product. Marella in one of her articles about packaging defines consumer buying behavior as the process by which â€Å"individuals search, select, purchase, use, and dispose of goods and services, in satisfaction of their need and want†. When consumers need to purchase something, they usually go for the brands which are trustworthy and try not to seek other products such as new products or the brand which they dont know at all 6. Therefore at the point of purchase what communicates or influence consumer to buy particular product is only ‘Packaging. Similarly quality judgments are significantly influence by the product characteristics reflected by the packaging because packaging acts as a communicator, and it underlines overall features and functions of a product that lies in it such as informational el ements, product features, material used etc. So if the package is well design and attractive enough, consumer will likely to buy it especially in the case of new products. So, it is important that products should be well and attractive packaged to gain consumer attention. 1.4: Purpose of the Study: Success of a product depends on developing a strong relationship with consumer through an affective and efficient synergetic marketing mix, in which ‘Packaging† is one of the main elements to influence because packaging is the language of a product which only communicate to the consumer without any interpreter and has an immense effect on purchase decision. Most Fast Moving Consumer Goods (FMCG) is low involvement products. In low involvement, â€Å"consumers do not search extensively for information about the brands, evaluate their characteristics, and make a weighty decision on which brand to buy†, and as packaging plays an important role in success of a brand and on a retail shelf it is the last opportunity to influence the consumer to buy, so the main purpose of this research, so this study will be conducted with an idea of knowing the impact influence of packaging on the purchase decision of FMCG food products, which are mostly consumed frequently and also to know the experiences of the ultimate consumers about packaging. The research study is basically conducted to apply my theoretical knowledge of marketing in the practical field of professionals by interviewing different consumers and to know their views and preferences towards the importance of food packaging. The objective of the research study will be focused on: To know consumer awareness about packaging. To examine the influence of existing and new FMCG food products packaging on consumer buying behavior. To examine consumer experience of purchasing packaged food products. To understand how packaging can influence them to purchase their decision powers To know whether a good and attractive packaging of FMCG food products can influence consumers to buy it or not? Beside this the research is the partial fulfillment of the requirement for the Degree of Bachelors of Business Administration and the submission to the Institute of Management Sciences, Peshawar. 1.5: Methodology of the report: This study has been conducted with the following procedures: 1.5.1: Reading Articles Reading articles are the formation of the strongest foundation. For this research study I have been reading and looking at different articles and research studies both in libraries as well as through Internet and searching through digital libraries the literature of the my research study. 1.5.2: Questionnaires The data for my research study has been collected from a representative sample of 200 people, who are responsible for purchasing the household food products and are also the ultimate consumers of the packaged food products. The sample from population was derived from shoppers at different geographical areas of Peshawar. The questionnaire was initially put to pilot testing on 5 respondents for clarity and validity. Through the use of questions related to the study, the respondents were highly encouraged to express their opinions. The questionnaire comprised of few questions, grouped in five sections: Visual Impact, Brand Information, food labeling and nutrition information, and new products purchasing. The impact of these variables is analyzed in the Analysis section. Responses of the consumers have been converted to frequencies and percentages by using SPSS software through which I developed the Bar chart or Histogram in order to explain the degree of impact of mentioned variables on the purchase decision I have also used the Pie chart method in order to find the most influencing variable on the purchase decision. 1.6: Scope of the Study The Scope for my research study is limited to Peshawar city and the sample for my research has also been taken from the population of Peshawar city for collecting primary data. The market, which has been surveyed, is limited to the consumers in Peshawar region. The reader of this research report will be able to understand the preferences of consumers about the packaging especially the food packaging, because consumers are more connected to the food industry. And also they would be having better understanding that how packaging can influence consumers purchase decision? Besides, this research study will also show the knowledge and understanding of packaging features and roles in the marketing efforts and new demands from the packaging industries as far as consumers are concerned. 1.7: Limitations The first hurdle that I have faced is the unavailability of the secondary data about our local markets consumers therefore, in this stage I had the difficulty to find the relevant data as far as my study of research is concerned. Another limitation is the difficulty in collecting primary data in the market as I have used Questionnaire method but mostly respondents were not familiar about that how to understand and respond to a question being asked. Third limitation is time constraint, which is again a pressure on us to finalize the research report which might caused this research report be deficient in order to cover every aspect of my research study but still I made the best of it. 1.8: Sampling The study population comprised of 200 people who are the ultimate consumers of packaged food products. The sample has been drawn from supermarkets located in different geographical areas in Peshawar and also collected data from the respondents in the universities. For my studies I used stratified sampling method and judgment sampling method. I divide my sample into three main stratas like those males which got the purchasing power and do purchase regardless of the family members, second those female households which ultimately got the purchasing power, and lastly childrens. For childrens I used judgment sampling method. 1.9: Scheme of Report This report is organized in five main sections. Section 1 consists of one chapter that describes the introduction of the report, objectives and the purpose of the report. Section 2 consists of two chapters that constitute literature of this study and Different variables involved, respectively. Section 3 also consists of two chapters in which theoretical framework and nature of the research, i.e. research design has been describe. In Section 4 there is one chapter in which the data analysis has been done and the last Section, which is Section 5, consists of one chapter that mainly includes the Conclusion and Recommendations of this Research Study. References Cited: (1) Marketing Dictionary, Small Business Encyclopedia: Packaging, Web Link: http://www.answers.com/topic/packaging (2) Peters-Texeira, A., Badrie, N. (2005). Consumers perception of food packaging in Trinidad, West Indies and its related impact on food choices. International Journal of Consumer Studies, 29(6), 508-514. Retrieved from E-Journals database. (3) M. Sehrawet and S.C. Kundu, (2007), â€Å"Buying behavior of rural and urban consumers in India: the impact of packaging†, International Journal of Consumer Studies Vol:31, pp630-638 (4): Packaging Research: Background to Packaging, Online Available at: http://www.iapriweb.org/packaging_research.html (5): Transport information System, Functions of Packaging. Online Availabale at: http://www.tis-gdv.de/tis_e/verpack/funktion/funktion.htm#anfang#anfang (6): Marella, Does product packaging significantly influence consumer buying behavior? Online Available at: http://www.helium.com/items/1582891-packaging-affecting-consumer-behavior Chapter 2 Literature Review Literature Review: 2.1 Introduction: This chapter presents the results of a comprehensive literature search in several aspects to this work. The prime objective of this literature survey is to identify those variables, which are involved in this research study about perception of food packaging, that how consumer perceive about food packaging in industry and how they are influence the purchase of consumer decision in choosing any FMCG food products. 2.2 Packaging Definition: Packaging can be defined as, â€Å"All the activities of designing and producing the container or wrapper of a product†. The container is called package. Packaging is a structure designed to contain a commercial food product, i.e. to make it easier and safer to transport, to protect the product against contamination or loss, degradation or damage and to produce a convenient way to dispense the product 1. Packaging also refers as a container, silent salesperson or a wrapper for a consumer product that assists a number of functions including protection and description of the product, contents and product marketing promotion. Creatively and innovatively designed packages actually add value to the product, if it meets a consumer need such as portion control, recyclability, tamper-proofing, child-proofing, easy-open, easy-store, easy-carry, and non breakability. The labels on packages such as informational elements, nutritional elements, ingredients elements, brand information are such type of important components of the packages which enhance the overall marketing mix and can support advertising claims, build brand identity, heighten name recognition, and optimize shelf space allocations. When designing a packaging, the monetary value to manufacture, shipment, and display the package must be efficiently calculated. However, regarding to the packaging size and shape, the package must be design in a way that if it is small, then it should be small enough to accommodate available shelf space and large enough to dissuade theft. Furthermore, creatively designed packages must highlights the benefits of the product and contain an adequate amount of product to keep the per unit price competitive 2.3 Packaging Evolution: In early times, Before the World War II, Packaging was primarily used and was often standardized to surround and protect products during storage, transportation, and distribution. The main role of packaging was to ensure the preservation and transportation of products and even for ease-of-use by the end consumer, but package design was typically left to technicians. However, After World War II, things were changed and companies became more interested in mass production and development of packaging and invest more in marketing and promotion tools as a means of alluring customers to purchase their products. As a result of which many manufacturers began to view packaging as an essential element of overall business marketing strategies to lure buyers. This industry revolution and increased attention to packaging concurred with socioeconomic changes that were taking place around the world and on other hand with passage of time the consumers were becoming better educated, as a result of which their expectations of product, packaging designs and their trust on them was increased as well. Therefore, consumer began to rely much more heavily on manufactured goods and processed food items. New technologies related to production, manufacturer, storage distribution, and preservatives led to a massive increase in the number and type of products and brands available in industrialized nations. Thus, packaging became a vital means of differentiating items and informing busy consumers. Packaging today, is regarded, as an essential part of a successful business practice. Package design became a marketing mix promotion tool, and as a new corporate cost-consciousness developed in response to increased competition, companies began to alter packaging techniques as a way to cut production, storage, and distribution expenses. Furthermore, marketers began to view packaging as a successful marketing tool to feat existing product lines by adding new items and to ticker new life into maturing product line 2. 2.4: Packaging Attributes: Food products brands use a range of packaging attributes, which comprises of packaging colors, packaging designs, shapes, messages, and symbols (Pinya Silayoi Mark Speece, Oct, 2004) 1. These attributes attracts and sustains the attention of consumers and help them to identify with the images presented. The importance of packaging design and the use of packaging as a vehicle for communication and branding are growing in packaged food competitive markets. Consumers intentions to purchase packaged products depend on the degree of extent to which consumers expect that the product will satisfy their need when they will consume it. But there are certain situations when they havent even heard about the products so much while entering into the stores, (especially in the case of new products) so the intentions to purchase that very particular product is basically determined by what is communicated at the point of sale. So, at the time of sale when the product is not familiar to the consumer, the only factor that attracts consumers to purchase is Packaging which is also called as Silent Salesperson. It acts as s silent salesperson and became a critical factor when the consumer decision making process is in progress, and how they perceive it depends upon the communication elements, which become the key factor to success for marketing strategies. Now to achieve that communication goal effectively and to optimize the potential of packaging, the marketers and the package designers must have to consider consumer perception point, their past experiences, their needs wants, and understand how packaging design layouts get consumers to notice the package and notice messages on the package and evaluate packaging design and labeling for their effectiveness in the communication effort because it is also important to notice that not all consumers evaluate the packaging in the same way. 2.5 Packaging Functions and Elements: Pinya Silayoi and Mark Speece (2004), defines the basic functions of packaging logistically and marketing by their role. The logistical function of packaging is mainly to protect the product from incidence of damage, spoilage or loss through theft or misplace goods during movement through the distribution channel. While in the context of marketing function, the packaging should be attractive enough and well design, so that it conveys the message of product attributes clearly. Now whatever the logical considerations of packaging, the marketing function of packaging attributes plays a vital role as a communicator and it is only the package that sells the product by attracting and communicating the consumers, and allows the product to be comprised, divvy up, unitized and protected. Quality judgments are largely influenced by product charactertics reflected by packaging, because packages overall features can underline the uniqueness and originality of the product. If the packaging attributes communicates high quality, consumers assume that the product is of high quality. However if the package symbolizes or communicates low quality, consumers transfer this low quality perception to the product itself. So the packaging acts as communicator and communicates favorable or unfavorable implied meaning about the product. Mark Speece (2004) suggests that consumers are more likely to spontaneously imagine aspects of how a product looks tastes, feels, smells, or sounds while they are viewing a product picture on the package. A review of the above literature indicates that there are mainly four packaging elements potentially affecting consumer purchase decisions. They can be separated into two categories; visual and informational elements. The visual elements consist of graphics, images size and shape of packaging. Informational elements relate to product information and information about the technologies used in the package. However the product information can further be categorized into food labeling, ingredients information, nutrition information, usage detail, and manufacturers / company details, manufacturing and expiry information etc. 2.6: Variables of Packaging: 2.6.1: Visual Elements: 2.6.1.1: Graphics and Color: The implication of graphics is explained by the images created on the product. Graphics designs are visual presentations which include layout, color combinations, typography, and product photography all of which create a positive and distinctive image. For consumers, the package is the product, and different consumers respond to different packages in different ways depending on their involvement level (Silayoi Speece, 2004). For low involvement products, such as FMCG, where initial impressions formed during initial contact can have lasting impact and where evaluation of attributes is less important in decision making, here then a highly noticeable factor such as graphics and colors becomes more important (Grossman and Wisenblit, 1999) (3). On the other hand, the behavior of consumers towards high involvement products is mostly influenced by image issues. For low involvement, there is a strong impact on consumer decision making from the development of the market through marketing com munications, including image building (Kupiec and Revell, 2001). (4) 2.6.1.2: Placement of Visual Impact Elements Matters: In packaging layouts, the placement of visual elements also plays an important role for consumer psyche, because a psychic research of Rettie and Brewer, (2000) (5) indicates that brain laterality results in an asymmetry in the perception of elements in packaging designs. The recall of package elements/attributes is likely to be influenced by their lateral pass position on the package, as well as by other usually recognized factors, such as font color, font size and font style. Research shows that for verbal stimuli recall is better when the copy is on the right-hand side of the package, and better for non-verbal stimuli when it is on the left-hand side. This may imply that, in order to maximize consumers recall, pictorial elements, such as product photography, typography, it should be positioned on the left-hand side of the package. Grossman and Wisenblit (1999) (6), says in their research that consumers also learn color associations, which lead them to prefer certain colors for certain product categories. For a unique particular brand, using color as a clue on packaging can nurture a potentially strong association. However people in different cultures are exposed to different colors and according their own culture they develop different color preferences. So as a marketer, color consideration should be the part of their marketing strategies and by keeping in mind the color consideration according to people perception in different culture, colors of a particular logo, package or product design should be done after a thorough understanding of color association according to culture. 2.6.1.3: Packaging Size and Shape: Silayoi and Speece, (2004) states that in packaging, the other visual elements such as size and shape are also important in consideration. Package size, shape and elongation also affect consumer judgments and considerations. Consumers use these things as simplifying visual heuristics to make volume judgments. They generally perceive more elongated packages to be larger. In case of sizes, especially for generic products, different sizes of packages may appeal to consumer with different involvement level. Usually generic products are packaged in larger sizes, which communicate to consumers who are specifically looking for good deals. So, this implies that when the product quality is hard to determine, as with generics, the packaging size effect is important. Thus elongating the shape, within acceptable bound, should result in consumer thinking of the package as better value for money also conceivably affect perceived volume. 2.6.2: Informational Elements 2.6.2.1: Product Information Product information includes information elements, such as food labeling, nutrition information, health information, ingredients information, manufactures date, expiry date. In high involvement level, the behavior of consumers toward product characterized is less influenced by image issues, graphical and visual response, in such cases consumer seeks product information which is one of the important packaging functions to communicate. (Kupiec and Revell, 2001; Silayoi and Speece, 2004). (7) Written information on the package can assists consumers in making their decisions carefully as they consider product characteristics. Package layout is important for information presentation. Food labeling is considered as significant information on packaging and a recent study shows that 90 percent of the consumers trends towards healthier eating have highlighted the importance of labeling, which also allows consumers the opportunity to cautiously consider alternatives and make informed food choices. However, packaging information can create confusion by conveying either too much misleads the inaccurate information. Manufacturers and package designers often use very small fonts and very dense writing styles to pack extensive information on the label, which lead to poor readability and sometimes confusion. As confusion can affect consumer decision quality, So Mitchell and Papavassiloiu (1999) (8), suggests that consumer confusion of information overload can be reduced by narrowing down their choice sets, because by reducing their choice alternatives and evaluation attributes decreases the probability that they will be confused by excessive choice and information overload. This strategy could also be applied to more experience consumers, because loyal consumers potentially look fewer brand alternatives. So, it is the experience which makes consumer more selectively perspective and restrict the scope of their choices. Hughes (1998) (9), in one of his journals grabs the attention towards involvement level, that sometimes involvement level reflects the extent of personal relevance of the individuals personal goals, basic values and self concept. If the product does not stimuli much interest, consumers do not give much attention to it. High involvement level shows more personal relevance. In general, consumer acquisition of low involvement products is often done without carefully examining brand and product information. This lack of commitment suggests that information on the package would carry relatively less value in such cases. On the other hand, more highly involved consumers evaluate message information more carefully, relying on the message to form their attitudes and purchase intentions (Silayoi and Speece, 2004). 2.6.2.2: Packaging Technology Packaging for the FMCG food products in market plays a vital role in promoting the product to the customer, as well as carrying informative and legislative detail. Combining these roles requires commercial awareness, detailed knowledge of the relevant technologies, creative image care and consideration of the effect of colors, typography, photography that must support the product or brand. Design and technology of packaging decoration for the users market guides you through the technical and commercial factors to consider when planning the decoration, or label, of a package (10). Technology is basically somewhat related to the informational elements, because packaging technology conveys informational messages such as nutrition, health, ingredients which is linked to the consumer life style, so the technology of packaging development that constrained in the message communicated through technology must fulfill consumers need criteria. Consumers are even often prepared to pay slightl